Benefits to Hospitals
Your hospital will benefit from bespoke, high quality creative messaging specifically designed to satisfy strategic hospital communication and patient information.
Working with your Trust’s communications department, our creative team develop dynamic and relevant messaging within the hospital’s brand style. This ensures the Trust delivers consistent messaging as if it were produced using its own creative resources.
The screens, messaging and creative design service are provided at no charge to the Trust, saving significant costs and staff time, whilst providing a brand new and exciting communication platform.
Uniquely, the initiative is funded entirely by the private sector - all messages are supported by companies involved in healthcare, such as medical supplies, devices and equipment manufacturers, pharmaceutical companies, hospital facilities service providers, building contractors and companies who wish to align themselves to the NHS.
Additionally, your hospital can benefit from a significant share of the sponsorship revenue, which can be directly offset against current Cost Improvement Programmes.
As part of this initiative, your Trust will receive, at no cost or risk;
- Large 55” Samsung screens and brackets
- A state-of-the-art digital signage facility enabling the communications department to have an instantaneous messaging service
- A bespoke creative service within your Trust’s brand guidelines, and your desired messaging
- All messages are created by the Patient Information Initiative and approved by the Trust before going live
- Messages can be refreshed at any time
The Trust will be asked to provide a page on its public website where sponsor logos can be listed, alongside 50 words about their company.
