Hepatitis Messaging

World Hepatitis Day is the 28 July and many NHS hospitals are using their patient information display to bring awareness to issues surrounding hepatitis infection in the UK and around the world. We’ve created this message for Barts Health NHS Trust:

It’s a great way to inform patients about the day and any events the Trust is holding to support people with hepatitis.

We’ve also created this message specifically about hepatitis C, which can stay on the screens for a longer period of time, even after World Hepatitis Day is over:


This message has all the vital information patients need; their chance of having previously contracted the disease, a list of risky behaviours to avoid and contact information for the Hepatitis C Trust’s Confidential Helpline. This makes it easy to arrange a test if patients or visitors have any concerns about their hepatitis status.

Digital signage is an incredibly efficient way of raising awareness for many medical conditions and diseases and getting information about testing and treatment to the people who need to know. We work with many trusts to make all kinds of messages on this basic theme. Hepatitis has taken the spotlight this July and over the coming year this brilliant message will be seen by more than 10million hospital patients and visitors around the UK. It’s a brilliant way to ensure people are aware and able to access the help they need.



You may have heard of the Hello My Name Is campaign. It’s been a bit of a force in the healthcare world lately, so much so that it now even has its own hashtag!

It was back in 2014 when we first heard about the campaign, when Doncaster and Bassetlaw Hospitals NHS Foundation Trust contacted us to make this message:

It all started when Dr Kate Granger spent some time in hospital being treated for terminal cancer. She noticed that many of the hospital workers delivering treatment to her didn’t introduce themselves and found it quite startling.

She says, “This felt very wrong so encouraged and supported by my husband we decided to start a campaign to encourage and remind healthcare staff about the importance of introductions in the delivery of care. I firmly believe it is not just about knowing someone’s name, but it runs much deeper. It is about making a human connection, beginning a therapeutic relationship and building trust. In my mind it is the first rung on the ladder to providing compassionate care.” Thus, #HelloMyNameIs was born.

It’s been a very popular campaign, and soon after creating that initial message for our Doncaster and Bassetlaw screens, we created a whole series of ward screens for them and knew immediately that #HelloMyNameIs had to be involved. Digital signage lends itself so well to this campaign. We’ve managed to put dozens of photographs of all kinds of members of staff up on the screens in the departments in which they work, accompanied by a friendly introduction message and most importantly, their name.

Here’s one of Marianne Barker, a Junior Sister on the A5 ward:


Other hospitals soon followed suit, and we’ve successfully implemented ward screens with #HelloMyNameIs messages all around the country. Patients find the messages comforting and visitors find them handy too! What’s great is that even if you miss the name during treatment, or forget it you don’t have to risk embarrassing yourself by asking again, the message will rotate through the playlist and you’ll soon learn the names of the whole team providing your treatment! Here’s another similar message from Kingston Hospital NHS Foundation Trust.

Of course, it’s not just the wards that are utilising the #HelloMyNameIs message. Photos and introductions are going up in clinics, emergency departments, receptions, you name it. In fact, here’s another more general message from Sheffield Children’s Hospital NHS Foundation Trust that featured on their staff room screen, in order to remind the staff of the campaign start date ensure they remembered to introduce themselves.

A beautiful campaign, a brilliant concept and all so wonderfully aided by the visual communication network provided by digital signage. We’d highly recommend it for all NHS hospitals.

Healthcare messages for children

Would somebody please think of the children! Well, we have. We work closely with maternity, antenatal and paediatric departments in many NHS hospitals to provide the best healthcare messages for children and the people who look after them. We’ve got messages about pregnancy care, midwifery, birth and the whole spectrum of prenatal healthcare.

We particularly like this message from University College London Hospitals NHS Foundation Trust. It speaks about the use of a birthing pool as one of the facilities available to women who give birth there. It’s clear, concise and helps women to make an educated choice about their birthing plan, directing them to the next step should they have any more questions.

Chelsea and Westminster Hospital NHS Foundation Trust are another Trust that we’ve helped to build great children’s messages.  Whether it’s informing people about the great work of their Children’s Hospital Trust Fund and encouraging them to donate; or just explaining how well they care for your children; these messages are reassuring and calming in a time when life is probably stressful and complicated.

This Giggle Doctors message is especially lovely. People think of hospitals as drab, sterile, and boring. They think of them as depressing and a terrible place for children. This message shows the lighter side of hospital life. While the medical staff work to make your children sprightly and healthy again, Chelsea and Westminster Hospital Trust bring in ‘Giggle Doctors’ to entertain the young ones and to keep their spirits high. Knowing that the high level of care provided isn’t just restricted to medicine provides comfort to parents and caregivers.

We also create warning messages like the ones below:

Everyone is concerned about their child’s health and wellbeing. Knowing the warning signs of diabetes in children and who to talk to is a great first step. Reminding caregivers about storing their medicines away safely helps to prevent accidents and future hospital visits. These messages help to keep children safe.

We also have messages like the one below, also from UCLH. Healthy eating is a hugely important topic today, and everyone should know that UCLH is committed to nutritious choices for their youngest patients.


The paediatrics department in any hospital can be a hectic and confusing place. These messages reassure visitors and patients alike, while keeping everyone informed about hospital services and the support networks available. It helps that messages with cute kids always garner a lot of attention in the waiting room!

But what about those of you who don’t like cute kids? You’re not interested, right? There’s nothing you can take from these messages…. well, as luck has it, we’ve got messages for you too:

Healthcare messages for men

Men. Can’t live with them, can’t get into the jam jar without them. Well, that’s not strictly true, but it’s time to start thinking about the boys a little more. It’s coming up to Movember, a time to raise awareness and money for male cancers by growing a fuzzy upper lip. It’s a great cause and highly worth getting involved with. We’ve also recently experienced Blue September – another awareness month for male cancers. However, there are many other illnesses, syndromes and conditions that commonly afflict the male of our species. Ones that maybe don’t get a couple of months each year to be trumpeted from the rooftops. Nonetheless, they are highlighted on the Patient Information Initiative’s healthcare information screens at NHS hospitals around the country. Let’s take a look at our top 3 important messages for men:


1. Abdominal Aortic Aneurysm Screening

 This is a great message for men from Doncaster and Bassetlaw Hospitals NHS Foundation Trust.  An abdominal aortic aneurysm is an enlargement of the main blood vessel in the abdomen, and if left untreated it can be fatal. It’s easy to tell if you’re affected with a simple scan. Men aged 65 and over are most at risk and are invited to take part in NHS screening. An important message that needs publicity.


2. Coronary Heart Disease

While there are around 900,000 women with Coronary Heart Disease (CHD) in the UK, there are 1.4million men. In fact, 1 in 6 men die from CHD each year making it the UK’s biggest killer. This is a hugely important message letting patients know of the risk factors, and what they can do prevent the disease and avoid becoming another statistic. This message is from St George’s Healthcare NHS Trust, but we’ve made similar messages for all of our partner Trusts, as CHD is so prolific.


3. Mental Health Awareness

Though there is a higher rate of anxiety and depression in women than in men, many studies suggest that depression is equally common in both sexes but women are more often diagnosed and treated. Indeed, men are still to this day more vulnerable to death by suicide, accounting for 75% of all suicides in the UK. It is important that men know that help is available when they are having mental difficulties, and where to get it. The more we can talk about this issue in a public forum the more people will step forward and ask for help when needed without feeling ashamed.


These are our top 3, but please let us know in the comments your top healthcare messages for men, and what you feel needs to be highlighted in the coming months.


Healthcare messages for women

Previously, we’ve looked at some our brilliant healthcare messages especially tailored for children and men, so this week we thought we’d have a look at the messages for the girls. The women. The ladies, if you prefer.

We’ve narrowed it down to 5 of our favourite female orientated messages – though it was a tough job choosing only these 5 from our huge catalogue of deserving messages.

Let’s start in the maternity ward:

1. Chelsea and Westminster Hospital NHS Foundation Trust

I’m pretty sure for many women a first pregnancy can be quite scary. Everything is new, foreign, uncharted territory. What should you do? What shouldn’t you do? What the heck is going on down there? Fortunately, this friendly message from Chelsea and Westminster Hospital NHS Foundation Trust is here to allay your fears. It contains information on antenatal classes, and a good contact number to keep should you wish to tour the maternity unit. Familiarity can be a key component to calm any anxiety women may be experiencing about the impending birth. As the message says, preparation is everything, and while you can’t prepare for everything, arming yourself with important information is a good place to start.


2. Sheffield Children’s NHS Foundation Trust

The learning curve doesn’t stop once you’ve had the baby. Instead, you’re now faced with a whole new spectrum of life changing antics, choices and practices. Breastfeeding can be difficult. Women need support during this emotional time of change, and Sheffield Children’s NHS Foundation Trust has created a wonderful website all about breastfeeding in Sheffield to help support mothers. It’s packed full of useful information and even has an interactive map of breastfeeding-friendly places around the city. Hospital screens are the perfect place to publicise this website so that new mothers can easily source these facts.


3. Barts Health NHS Trust

Not ready for those antenatal classes just yet? Then contraception may be your best friend. However, there are more choices available to women than just the Pill or condoms, something many women don’t realise. In fact there are 15 methods of contraception available in the UK. Women who see this message will hopefully feel empowered to speak to a health professional about the best options available to them and find a successful choice that fits in well with their lifestyle and wellbeing.


4. St Georges’s Healthcare NHS Trust

 This is an uplifting message about an incredibly serious subject. Breast cancer affects many women and this can be a scary and uncertain time. Some women are comforted by the thought of being able to return to their old ‘feminine’ shape after cancer has altered their bodies. St George’s is one of the national centres of excellence for breast cancer treatment and breast reconstructive surgery, so this message is intended to give patients peace of mind, knowing they’re receiving the best treatment available.


5. University College London Hospitals NHS Foundation Trust

There’s an inkling of an idea that has invaded the public psyche that heart attacks are mainly a male problem. Women have heart attacks too, though usually later in life than men. This is a serious message that includes the symptoms of a heart attack (something everyone, male of female, should know) and also helps to bring heart health to the attention of women who could be at risk and not realise it.


Those are our top 5 female messages. They’re supportive, informative, concise and useful, and many women and their families around the country are benefitting from this information being made easily available to them.


Cancer care digital signage

We've previously discussed how digital signage can help to educate the public on cancer screening initiatives and knowing when to see a doctor to get something checked, so we decided to share a few more of our cancer messages. This time, not messages surrounding cancer screening, but messages of support and interest to those who have cancer and are visiting the hospital for treatment. Here are five of our most useful and informative messages for cancer sufferers.


1. King’s College Hospital NHS Foundation Trust – Cancer Helpline

Cancer can be a stressful and traumatic journey – from diagnosis through to treatment. Not just for the cancer patient, but for their friends, relatives and carers as well. King’s wants these people to know about the  support they have available through their helpline, so we created this message for them. Advice is only a phone call or email away, and being able to reach out to someone during this anxious time can make all the difference.



2. St George’s Healthcare NHS Trust – Breast Reconstruction

All kinds of things can worry and disquiet a cancer patient. Thoughts about the future and what their bodies will be like are common with breast cancer survivors. We’ve made this uplifting message for St George’s celebrating the fact that they’re one of the national centres of excellence for breast cancer treatment and breast reconstructive surgery. Messages like these can go a small way towards comforting someone who needs it.


3. St George’s Healthcare NHS Trust – Firefly Surgery

This is another interesting and positive message we’ve created for St George’s. Lots of hospitals like to create messages about healthcare innovations and new technology, but this one specifically talks about robotic surgery techniques in use. St George’s was the first hospital in the UK to be able to accurately remove cancerous tumours from a kidney using Firefly technology and the da Vinci surgical robot. Now that’s a message that will bring hope to many people fighting cancer!


4. University College London Hospitals NHS Foundation Trust – Frequently Asked Questions

We know we can’t cover every cancer-related topic in depth on digital signage. Even if we did it’s likely that no one would be in the waiting room long enough to see all of them. So it’s important to include information for patients about where they can source information more specific for their needs. We’ve created a series of these ‘FAQ’ messages for UCLH, covering topics like radiography, expenses and emotional support. Definitely useful for cancer patients and their families.


University College London Hospitals NHS Foundation Trust – Meet the staff

And lastly we’ve also created a wonderful selection of messages for UCLH that allows you to virtually ‘meet the staff’ and get to know a little bit more about the people who work in Radiography, what it is they do and how they can help you.  Complete with a name and a photo, it’s a great way to get to know who’s who and learn to navigate your way through cancer. Recommended for all wards and hospitals.


Even more ward screens

Last time we spoke about ward screens we showed you some interesting messages we had developed with Kingston Hospital NHS Foundation Trust. Since then we’ve continued to put more ward screens up in a variety of hospitals, and new messages and ideas have swirled around us in a virtual eddy of creativity. So, let’s take a closer look at few of the great new messages that have surfaced and are now entertaining and informing audiences in wards near you.

1. Welcome

This is a great welcome message for Manvers Ward, at Imperial College Healthcare NHS Trust. It manages to include a few useful pieces of information in one place without becoming cluttered and text heavy. Visiting times, protected meal times and protected rest times are all neatly laid out for the benefit of patients and visitors.


2. Daily Routine

This second message from Imperial College Healthcare is also a great addition to the ward screen genre. It gives a somewhat detailed breakdown of what the daily routine is on the ward, letting patients know what to expect and when to expect it. Also useful for visitors who aren’t used to a hospital environment.


3. Uniforms

Heres’s a third wonderful message that really helps out patients and visitors who may feel a little lost. It’s from Doncaster and Bassetlaw Hospitals NHS Foundation Trust and this message gives a clear visual of every staff uniform in the ward, so everyone is easily identified. It saves time and makes finding the right person for an enquiry a lot easier!


4. Staffing

Also on the topic of staffing from Doncaster and Bassetlaw Hospitals NHS Foundation Trust is this one which shows clearly and publicly how many staff are one the ward, vs how many were planned to be there. It uses an RSS fees so that the hospital can edit it themselves as often as they need to, making it an efficient and easy way to bring safety statistics into the ward environment.

We've reached 10million patients

The Patient Information Initiative has recently reached a huge milestone. With help from our hospitals, we’ve worked out that we’re reaching at least 10 million hospital patients, visitors and staff per annum. That’s right, each year our healthcare messages on digital signage in NHS Trusts across the country are viewed by more than 10 million people. And we have every indication that it’s only set to increase as the Initiative gains more momentum, more Trusts come on board with us and more screens are added into the system.

We are immensely proud of this achievement, as not only are we helping the public to access healthcare information when they need it the most, we’re also helping to generate a valuable revenue stream for the Trusts. As a bonus, this huge number of people reached is great news for our corporate sponsors. Each of our healthcare messages is sponsored, usually by a company who works closely with the NHS, often in the healthcare field themselves. Knowing that their business identity is visible across such a public and successful healthcare forum is exactly why they back the Patient Information Initiative, and we’re sure it will help us continue to attract such top quality sponsors in the future.

Coming this far with the Patient Information Initiative in four short years is a huge accomplishment for our team. We’re working hard and talking with lots of new NHS Trusts to introduce them to this unique initiative. It’s a privilege to work in such a rewarding field and to be able to support the NHS and public healthcare in the UK through both revenue gifting and healthcare education for the public in general. It definitely gives us a sunny demeanour and keeps us all turning up to work bright eyed and bushy tailed, ready to reach our next 10 million patients!

Vaccination Messages for Healthcare Digital Displays

We’ve just created a few new exciting messages, so exciting in fact that we can’t just sit here gawking at them as they scroll across our in office signage! We need to blog about them! This is serious stuff and the sooner we tell the world the sooner we can get more of these messages up on hospital screens all around the country.

We worked with Barts Health NHS Trust to create this particular series of messages about vaccinations. We covered both travel vaccinations for adults and childhood vaccinations, and focussed on the basic facts surrounding each.

As it’s high travel season we decided to start with a basic message about travel vaccinations. Your GP is the best place to start when finding out whether you’ll need vaccinations and medical advice for your chosen travel destination, and a number of vaccines are available free of charge on the NHS. Your GP can also offer practical advice for the location, such as how to protect yourself from malaria. It’s always best to start searching for this information well ahead of your trip, so placing this message on screens around NHS hospitals is a great way to give members of the public a gentle reminder the phone their doctor.

The next message we created focuses on childhood vaccinations, and when they begin for newborn babies. It clearly explains when you need to begin your child’s vaccine regime and why that’s the best time according to the NHS. A very important message for new parents who may have some apprehensions about vaccinating such a tiny baby.

Lastly we included this message about why you should vaccinate your children, driving home the message that vaccination is quick, safe and extremely effective. A very reassuring and important message for everyone who has questions about vaccination.

We plan to roll out these vaccination messages on hospital screens around the UK. If you’d like to see them displayed at your hospital let us know!

Hospital waiting times on digital displays

Waiting woes

As you probably know by now, we do some brilliant healthcare messages for our NHS Trust partners. We make messages about health awareness issues, hospital events, infection control, way finding, hospital FAQs and much, much more. They’re always informative, reliable and NHS Trust approved. But really, deep in our heart of hearts, we know that that’s not what you’re probably there for.

If you’re in a hospital waiting room, it’s highly likely that things aren’t the best for you. You’re unwell, and you’ve come for some treatment and possibly some tender loving care. While the information that the Trust is having an open day in a couple of weeks time is undeniably important and should definitely be on the screens, we know that you may not be able to focus your full attention on that right now. Not to worry. Those messages are great for staff and visitors. We have something even better for you: live updates.

That’s right. We have spoken about this a few times before, but it’s worth reiterating. Some of our healthcare messages are editable by hospital staff – they can fill in the blank areas with their own text. So you can know in real time how long your wait is likely to be, whether your clinic is running behind, or which doctor is on duty. The ability to update wait times especially is brilliant for A&E departments, where appointments aren’t scheduled and multiple people arrive without any idea of when they’ll be seen by a doctor. Take, for instance, this message from the Emergency Department at Doncaster Royal Infirmary:


It’s easy to update with an approximate number of patients in the ED and a realistic wait time for these patients, so everyone is kept in the loop and frustrations are kept to a minimum.

Alternatively, if you’re waiting in a clinic and you have an appointment but there are many other clinics on at the same time, it can be a little confusing. Here’s a perfect example of how our messages can help, from the King’s College Breast Radiology Clinic:


This simple table is clear and easy to understand, and lets everyone know the wait time for their specific examination.

It’s also nice to know the names of the staff who will be treating you. It makes the experience more personal, and makes it easier for you to seek out the person in the know if you have questions. This little bit of extra information is included in this message from Kingston Hospital’s Paediatrics clinic. Nursing staff, the receptionist and the phlebotomist are all named so patients can get to know the staff that little bit better.


Is there any clinic information you’d like to see on hospital screens? Feel free to let us know if you think we’ve missed a trick when it comes to clinic waiting rooms – we’re committed to continuing to improve patient experience through digital signage.