Empowering patients with clear, consistent and timely information

The Healthcare Messaging Group communicates key healthcare and patient information messages, keeping patients, visitors and staff up to date with clear, consistent and timely information in some of the UK’s largest NHS Hospitals.

Maybe your Trust already has screens in use which are not being utilised effectively?

Or maybe your Trust has been considering digital displays but doesn’t have the time to manage a new communication tool?

•  We will work closely with your Trust’s communication department to develop dynamic relevant messaging within your hospital’s brand style

•  Ongoing screen management and creative design services are provided at a low annual cost to Trusts, providing a brand new, exciting patient communication platform

•  Only your desired messaging will appear on the screens – this is not a platform for advertising

•  Messages can be updated and refreshed at any time

•  No messages will go live without the approval of the Trust

The Healthcare Messaging Group is proven to improve the experience of patients in some of the largest hospitals in the UK.  To read the results from the hospital’s patient surveys, please click here.

Key benefits

Your hospital will benefit from bespoke, high quality creative messaging specifically designed to satisfy strategic hospital communication and patient information.

•  Fulfil your Trust’s strategic requirements to communicate clear and up to date healthcare and patient information

•  Improve the experience of patients and visitors in foyers, reception areas, outpatient clinics and cafés

•  Improve the appearance of the hospital, whilst providing positive distraction for patients who could be waiting for some time

•  Easily update your key stakeholders on news, events, clinic wait times and café menus in real time

 

University College London Hospital NHS Foundation Trust patient survey results:

90% of patients said that the patient information screens made them more aware of the services that UCLH provides.

 

•  Create your own bespoke messages or access over 1,000 existing messages in use at other Trusts

•  Ongoing management of screens is provided to ensure information is kept up to date and refreshed

•  If your Trust wishes, the initiative can be cost neutral or even generate revenue by working with commercial partners who may sponsor specific messages.

To read more about what our hospital partners say about us click here or to view a selection of our patient information messages in our gallery click here

Frequently Asked Questions

Will adverts appear on the screens as well as our own messages?
No, only your desired messaging will appear on the screens – this is not a platform for advertising.

Can we update messages once they are live on the screens?
Messages can be updated and refreshed at any time. Our instantaneous messaging facility enables hospitals to update Trust news, events, clinic wait times and café menus in real time.

Will the messages follow our Trust’s brand guidelines?
Our team will deliver a bespoke and creative service within your Trust’s brand guidelines. You sign off the design before the first message is created.

How can we generate ideas to create our messages?
Joining the Patient Information Initiative gives you access to a library of more than 1000 existing messages in use at other Trusts, covering a wide range of subjects including corporate information, hospital services, clinical department information and disease awareness.  Click here to see a selection of our library.

Will we be able to review messages before they go live?
Yes.  All messages must be approved by the Trust before we put them live on the screen.

Do all screens display the same content or can screens show messages pertinent to their location?
Each screen can play content independent of the others.  For instance, a screen in an ante-natal clinic would show messages specifically targeting those patients.  These messages would not be relevant to a screen in a main reception area or orthopaedic clinic.

What happens if we don’t have any screens?
If you don’t have any screens as yet, we can provide the very latest LED technology from Samsung, fully supported and maintained on site.  Sizes range from 32” – 55”, as well as multi-screen video walls for the highest possible impact in your main entrance area.  Please contact us for pricing.

 

Setting up the patient information displays in your hospital is a simple process. Our team will be with you every step of the way to ensure that your messages meet your Hospital Trust’s objectives.

 

Step 1

Define your requirements.

Our team will meet with you on site to discuss your overall screen and patient messaging requirements.

Step 2

Yes, we have screens

We will conduct a survey of your existing screens, and discuss with you any hardware/software requirements to convert these to our Content Management System.

Step 2

No, we don’t have screens

We provide the latest LED digital signage technology from Samsung or LG. Our cost effective screen bundles come in various sizes and are complete with brackets, media players, all the required software and three years on site support to give you full peace of mind. Please ask for pricing.

Step 3

Messaging

Our creative team will meet with your communications team on site to discuss your patient communication strategy, your messaging requirements and show you examples from our vast library of existing messages to get the ideas flowing.

Step 4

Creative

We will create and design your messages for your approval.

Step 5

Onsite deployment

Working with your IT department, we will connect your screens to our content management system and get your new patient communication platform up and running.

Step 6

Revenue

If you wish to discuss how you can make this entire project cost neutral, and potentially revenue generating, we will arrange for our Revenue Division Director to meet with a senior commercial director of the Trust. Their input is critical to the success of this element of the project.

Step 7

On-going support and management

The service provides for unlimited new messages and text changes, so please contact us at any time with new messages. Also, as we receive new ideas from other Trusts, we will contact you to see if the message is relevant for your Trust, and ask for new ideas at the same time. It’s our job to ensure the screen content remains current and dynamic.