Testimonials

David Astley OBE - Chief Executive
St George’s Healthcare NHS Trust
“At St George’s Healthcare, we are always striving for ways to improve the appearance of our hospital and improve our communication to patients. The Patient Information Initiative has helped us to achieve these improvements with their digital patient information and creative service.

The large screens and patient-focused messages they provide, in full collaboration with our own communications department, is the start of a process of replacing the posters and noticeboards which I feel have become antiquated, and generally ignored.

Not only has this valuable service come at no cost, but there is also a financial benefit to the Trust, thanks to our participation in the Patient Information Initiative.”

Mark Varian - Director of Marketing
The Royal Free
“Our patients need current, relevant messages and prefer large modern screens that update dynamically. The Patient Information Initiative has allowed us to do this as we would never have had the money to buy screens like these. Patients are telling us that the large modern screens and up to date messages improve their experience and that’s really the most important thing for our staff to hear.”

Matt Akid - Head of Communications
Chelsea and Westminster Hospital NHS Foundation Trust
“Our partnership with the Patient Information Initiative is a positive initiative because it has enabled us to improve our communication with patients and visitors to the hospital.

We have involved our frontline clinical staff in developing messages tailored to the areas in which we have installed the screens. 92% of our patients surveyed in these areas stated that the screens provided useful information, and that is the best endorsement this project can have.

The project has saved costs for the Trust because the Patient Information Initiative has paid for the software, hardware and the bespoke creative service, as well as generating a new revenue stream from the sponsorship.”

Lord Turnberg
“There’s a world of difference between advertising and appropriate, targeted information that’s of interest and help to patients and healthcare professionals. The Patient Information Initiative has identified a radically new communication channel for hospitals that also serves as valuable revenue generator.”